When you are a personal trainer, public speaker, or, say, recording artist, you are an entrepreneur.
Yes, I know. For some, that is a hard pill to swallow. To you, being an artist, for example, is sacred.
That’s all well and fine. But, the truth is, that’s not how your audience sees you.
Here’s the thing: they could give a rat’s ass about your labels and titles. They only care about the outcomes you produce and how you make them feel.
To them, again, you are a business.
Now, if you want to take advantage of business opportunities and make real money, then you’re going to have to start seeing yourself as a business. When you do, there are a few things you must do.
First, you need an online headquarters for all of your marketing and other business activities – a place where prospects always know where to find you. And, there is no better tool for that than a blog.
Blogs, unlike traditional websites, were designed from the ground up for rapid updating. That means you can add new information, whether it’s a how-to article or video, as easy as you can in a word processor. And, because updating is frequent, your site visitors come expecting something new. As such, they are more likely to visit your site more frequently. That’s not true with a traditional website.
Anyway, here are 21 more reasons why you need a blog:
- You can connect with your audience from anywhere in the world.
- A place to engage your clients or true fans.
- A platform to express your views beyond food, music, finance, film, industrial design, or other endeavor.
- Through sponsorship deals, it becomes another income source.
- The media may quote from your posts which further enhances your brand.
- You can turn your posts into a book.
- Learn the art of negotiating sponsorship deals.
- Expand your network by having guest posts.
- Build your network by interviewing key people.
- Form business partnerships.
- Champion a cause you are passionate about.
- Helps you become a better thinker.
- Helps you become a better writer.
- Blogger becomes another title you can add to your bio.
- Your posts give your fans or clients something to share of yours on social media.
- Announce new projects.
- Share your story on your about page.
- Give your fans or clients a behind-the-scenes look.
- Display your work.
- Test new ideas.
- Use blog post comments to gain invaluable feedback from those who matter most.
There you have them. There are many more. But, this is a good start.
Now, go bring your ideas to life.