The 3 Blind mice
The 3 little pigs
The 3 stooges
The Father, Son and Holy spirit
Life, liberty and the pursuit of happiness
Do you recognize a pattern here?
Yeah, they all contain three letters, words, or ideas. Marketers, by the way, call this concept the rule of three.
Well, it appears that the human brain loves groupings of three. Maybe it’s because of stories, which shaped us a children. After all, they have a three part structure – the beginning, middle and end. In our sophisticated years, we have changed that to the intro, body and conclusion.
Whatever the reason, the concept works. That’s why marketers use it frequently. Here are a few more examples:
Sex drugs and rock and roll
Earth, Wind and Fire
Crosby, Stills and Nash
I’m loving it
Just do it
Finger licking good
Snap crackle pop
Well, as a personal brand, you can use this powerful concept as well. Of course, you can create a slogan, as was just mentioned, or you can make three key points during an interview or speech.
You are only limited by your imagination.
The rule of three.