The 3 Blind mice
The 3 little pigs
The 3 stooges

The Father, Son and Holy spirit

NBA
NFL
MLB
NHL

Life, liberty and the pursuit of happiness

ABC
NBC
CBS
CNN
BET
HLN
HSN

Do you recognize a pattern here?

Yeah, they all contain three letters, words, or ideas. Marketers, by the way, call this concept the rule of three.

But, why?

Well, it appears that the human brain loves groupings of three. Maybe it’s because of stories, which shaped us a children. After all, they have a three part structure – the beginning, middle and end. In our sophisticated years, we have changed that to the intro, body and conclusion.

Same thing.

Different words.

Whatever the reason, the concept works. That’s why marketers use it frequently. Here are a few more examples:

Sex drugs and rock and roll

Earth, Wind and Fire

Crosby, Stills and Nash

I’m loving it

Just do it

Finger licking good

Snap crackle pop

Well, as a personal brand, you can use this powerful concept as well. Of course, you can create a slogan, as was just mentioned, or you can make three key points during an interview or speech.

You are only limited by your imagination.

The rule of three.

Use it.