Those startups with strong brand stories enjoy benefits others don’t.
They are frequently mentioned in the media, the founders get invited to speak at important industry conferences, they build a following of true fans faster, and the appear more credible.
But, telling a compelling, consistent and congruent story isn’t easy. That’s why so many startups fail at getting their message across.
Well, I wrote this book to change that fact. In Story, I walk you step by step through the process of, first, finding your story and sharing it with the world.
Story: The Secret Weapon of Startups that Stand Out will be available December 11, 2016.