In this episode, we go inside of the mind of the man who brought us some of music’s biggest hits – Tony Mercedes.
First, Tony tells us about the one piece of advice he received from the Godfather of Soul, James Brown, that nearly sidelined his career.
Next, Tony shares how he took twenty three hundred dollars and started a true independent record company. A record company, by the way, that earned 15 million in revenue, in just eight months.
Tony then pulls back the curtain and gives a peek into how a small record company from Augusta Georgia sold over 500,000 copies of his first record in the world’s toughest market – New York.
That story alone would make a bestseller. It is creativity and deal making at its best.
But, that’s not all.
He walks us step by step through the process of bringing the Grammy award winning record and mega hit “No Scrubs” to market. You will get an unprecedented look at how this one record launched the careers of a lot of familiar names..
Now, in the interest of full disclosure, I’ve known Tony personally and professionally for over twenty years. And, I happen to be married to his sister.
Well, enough said.
Here’s Tony Mercedes.
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